Contributor: Heather Levy
In the Mastermind Keynote at Gartner Symposium/ITxpo, IBM stakes its claim on a future where cognitive ability will permeate business.
Ginni Rometty, Chairman, President and CEO of IBM, hopes that in the
next 20 years, people will have their first experience with IBM products
in the form of Watson,
its cognitive technology that processes information with reason and
advances its own learning. Whether in an education setting that helps
students learn in the style that’s best suited for them, or in the form
of early childhood toys, such as a dinosaur that matches its personality
to how the child acts, thinking systems will permeate businesses and
the products and services they produce. IBM is making its big bet on what Ms. Rometty called the “cognitive era”, and the company announced today the formation of the Cognitive Business Solutions group to build cognitive innovations across industries. In a mastermind keynote interview with Gartner analysts Daryl Plummer and Bryan Britz, at Gartner Symposium/ITxpo in Orlando, Ms. Rometty said that IBM will stake its claim with Watson. “This is our moonshot,” she said. “You stake the claim, and you move fast.”
Watson’s potential lies in its ability to understand, reason and
learn. Companies will use this cognitive ability to build real value
when they can predict outcomes and take actions to change them. For
example, work in Beijing, China aims to predict the weather with a
degree of confidence that could prompt the closing of factories to
impact air quality and lessen pollution. For its part, IBM uses Watson to supplement its early levels of product support and to match employee skills with the best jobs.
Ms. Rometty told the audience of 8,500 CIOs and senior IT executives that Watson is not a supercomputer, but rather a set of 28 systems underpinned by more than 50 technologies. IBM hopes organizations will pick and choose how they want to start adding cognitive ability to their operations or services. “The era of the ability to think will permeate business,” Ms. Rometty said. Put another way, she offered: Digital business + digital intelligence = the cognitive era.
She acknowledged that it’s not easy for IBM’s clients, let alone the company itself, to move quickly. “We share this journey together,” Ms. Rometty said, and she emphasized the need to create bimodal operations while modernizing legacy assets to unlock their value. It is the combination of older assets with new assets, such as cognitive ability, that will differentiate businesses and make them more competitive.
Part of Watson’s power, she noted, is to “see” into 80 percent of the world’s “dark data” that previously has been unrecognized, and therefore, of no value to organizations. “We’ve given Watson eyes,” she said, so that the system can interpret pictures and other unstructured data. IBM’s work in healthcare to support doctors with diagnoses and treatment plans relies on Watson’s ability to access vast amounts of data including for example, the ability to interpret a legion on the face.
A video replay from this Gartner Symposium/ITxpo Mastermind Interview is available on Gartner Events on Demand.
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Atualmente, com a grande explosão do volume de dados (Big Data), o foco de todas as empresas é no manuseio de toda essa informação gerada constantemente. Ou seja, uma boa análise de dados é a peça-chave para a vitalidade no mundo corporativo atual. Entretanto, não é uma missão fácil, a estruturação e análise de dados gera um alto investimento. Com esta demanda crescente do mercado, o setor de TI está concentrando suas inovações nesta nova era.
A IBM revolucionou este mercado com a sua mais nova campanha "Cognitive Era", destacando a sua super inovação, o Watson, um supercomputador congnitivo que oferece às empresas uma enorme capacidade e excelência na análise de seus dados. Esta super-máquina revolucionou o mercado e está sendo utilizada com muito sucesso na oncologia produzindo análises personalizadas dos pacientes para o tratamento de câncer. (http://www.ibm.com/smarterplanet/us/en/ibmwatson/watson-oncology.html)
O grande desafio de qualquer empresa hoje é conseguir analisar adequadamente os dados para definir suas estratégias e posicionamento, além de conseguir trazer uma experiência personalidade e diferenciada aos seus clientes. A IBM absorveu a necessidade do mercado e inovou com o produto ideal para conquistar esta nova demanda de uma forma diferenciada. Além disso, lançou esta campanha mundial como um complemento para dar maior visibilidade a tudo isso e também como uma excelente maneira de mostrar a liderança neste novo mercado com o seu poder de inovação, algo essencial no mercado de tecnologia.
Em suma, a IBM está buscando liderar essa grande onda de análise de dados e oferecer a solução almejada pelos seus clientes de maneira grandiosa.
Ms. Rometty told the audience of 8,500 CIOs and senior IT executives that Watson is not a supercomputer, but rather a set of 28 systems underpinned by more than 50 technologies. IBM hopes organizations will pick and choose how they want to start adding cognitive ability to their operations or services. “The era of the ability to think will permeate business,” Ms. Rometty said. Put another way, she offered: Digital business + digital intelligence = the cognitive era.
From one era to the next
Over the past few years, IBM has continued to develop products and services and make acquisitions to address the big trends of data, cloud and mobility. “Our job is to take the company from one era to the next and bring more value, so you can compete in the future,” said Ms. Rometty.
She acknowledged that it’s not easy for IBM’s clients, let alone the company itself, to move quickly. “We share this journey together,” Ms. Rometty said, and she emphasized the need to create bimodal operations while modernizing legacy assets to unlock their value. It is the combination of older assets with new assets, such as cognitive ability, that will differentiate businesses and make them more competitive.
Part of Watson’s power, she noted, is to “see” into 80 percent of the world’s “dark data” that previously has been unrecognized, and therefore, of no value to organizations. “We’ve given Watson eyes,” she said, so that the system can interpret pictures and other unstructured data. IBM’s work in healthcare to support doctors with diagnoses and treatment plans relies on Watson’s ability to access vast amounts of data including for example, the ability to interpret a legion on the face.
The impact of Watson on jobs
Ms. Rometty commented on the growth of data analytics as a critical business function with a necessary rise of new jobs and skills to meet the demand. As for Watson, she sees its role to augment jobs that people do, rather than replace them. For example, banks in Mexico and Singapore use Watson to extend wealth management knowledge across employees, thus adding new services to demographics who previously couldn’t afford it. When challenged by Mr. Plummer that he might worry about his own job, she admitted that while some jobs may be replaced as they are, “in every advance of technology and science,” the real goal is for people to become smarter and better at their jobs by supplementing their knowledge and skills with Watson’s output.
A video replay from this Gartner Symposium/ITxpo Mastermind Interview is available on Gartner Events on Demand.
“Cognitive Business is much more than a marketing platform. It speaks to our strategy, our purpose. It’s a powerful and urgent idea that we need to bring to our clients and use it to forge a new relationship and make them more successful.” Ginni Rometty, CEO of IBM
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Atualmente, com a grande explosão do volume de dados (Big Data), o foco de todas as empresas é no manuseio de toda essa informação gerada constantemente. Ou seja, uma boa análise de dados é a peça-chave para a vitalidade no mundo corporativo atual. Entretanto, não é uma missão fácil, a estruturação e análise de dados gera um alto investimento. Com esta demanda crescente do mercado, o setor de TI está concentrando suas inovações nesta nova era.
A IBM revolucionou este mercado com a sua mais nova campanha "Cognitive Era", destacando a sua super inovação, o Watson, um supercomputador congnitivo que oferece às empresas uma enorme capacidade e excelência na análise de seus dados. Esta super-máquina revolucionou o mercado e está sendo utilizada com muito sucesso na oncologia produzindo análises personalizadas dos pacientes para o tratamento de câncer. (http://www.ibm.com/smarterplanet/us/en/ibmwatson/watson-oncology.html)
O grande desafio de qualquer empresa hoje é conseguir analisar adequadamente os dados para definir suas estratégias e posicionamento, além de conseguir trazer uma experiência personalidade e diferenciada aos seus clientes. A IBM absorveu a necessidade do mercado e inovou com o produto ideal para conquistar esta nova demanda de uma forma diferenciada. Além disso, lançou esta campanha mundial como um complemento para dar maior visibilidade a tudo isso e também como uma excelente maneira de mostrar a liderança neste novo mercado com o seu poder de inovação, algo essencial no mercado de tecnologia.
Em suma, a IBM está buscando liderar essa grande onda de análise de dados e oferecer a solução almejada pelos seus clientes de maneira grandiosa.
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